How Joomla grew to 23 million users

When I began speaking to Ryan Ozimek on the phone, the first thing I asked him was how – in a world where a social networking site gets major coverage for surpassing 10 million users – an open source product like his can quietly reach over 20 million without much fanfare. Ozimek, president of the nonprofit that oversees Joomla, the product in question, told me that nonprofits often have less incentive to publicize such milestones. “Joomla isn’t a corporate enterprise,” he explained. “Joomla is made by developers around the world freely giving their time to something they’re passionate about and is managed and run by a leadership team and a nonprofit organization that doesn’t really have any financial stake in the game. Read More

http://thenextweb.com/media/2011/06/28/how-open-source-cms-joomla-grew-to-23-million-users/